I meant to get this post out a loot sooner as EMC world ended over 2 weeks ago. This year is my 3rd EMC World and it did not disappoint. The overall show theme was a superhero theme. From the Global League of Storage (pictured left) to Captain Scale-Out, every booth was very creative in their design and creativity.
Outside of the solutions pavilion, the EMC Square was front and center when anyone entered there show floor. This area was HUGE and twice the size than had been described to me. Made up of the EMC TV booth, the back stage area, and the Blogger’s Space (which also contained the EMC Elect Space). The EMC Elect Space was a huge hit with the members. We were able to sit down and chat about all sorts of topics, including some special sessions on BRS as well as ViPR.
Speaking about ViPR, it was defiantly the big announcement at EMC World this year. If you are not familiar with ViPR, EMC’s Chuck Hollis has a great write up on the product announcement and where it fits in the industry. We also got a closer looked at Pivotal presented by Paul Maritz. Overall, things are looking very good for EMC and I’m excited to see what the coming year brings for these announcements.
What you might not of noticed during the general sessions and the keynotes was a new initiative we were trying this year called “Blueprints”. This idea was the brain child of fellow teammate Kari D’Elia and winner of an internal pitch contest called Shark Tank. Off in the corner, during each of the presentations, was a person transcribing what they see and here into a full page info graphic. These were defiantly a huge hit, and every time I walked by the finished product I would see people standing and taking pictures of them.
The other big winner of EMC World was the Hands-on Labs. This 200 person demo center was powered by EMC vLab (expect to hear more about this team in the coming months) and allowed attendees to try all the various products that EMC has to offer without the need for physical hardware. This place was always packed and seemed to be a huge hit with everyone who sat down for a lab.
What show would be complete without a customer appreciation event? This year’s headliner was non other than music sensation Bruno Mars. Now I will be the first to admit, I’m not a huge fan of his music (probably because I’m not his target demographic), but he and the rest of the band put on a great show with several cover songs including some Nirvana and some Michael Jackson.
My role during the majority of the show was to take photos for the social media team. By the numbers, I snapped off more than 1200 photos over the course of 4 days for a grand total of more than 30GB of images. I whittled that number down to 190 images that I have published to google here. I hope you enjoy them.